Google Chrome recently released their new requirements for website security. Starting in January 2017 all websites that collect user information will be required to use ssl secured https instead of http. Any website that does not follow the new guidelines could be flagged as being “not secure” in the website address bar. See Pic:
What is the difference between http and https?
HTTPS URLs begin with “https://mywebsite.com” whereas HTTP URLs begin with “http://mywebsite.com”
HTTP is not encrypted and is vulnerable to man-in-the-middle and eavesdropping attacks, which can let attackers gain access to website accounts and sensitive information, and modify webpages to inject malware or advertisements. HTTPS is designed to withstand such attacks and is considered secure against them.
What types of websites will need ssl “https” protection?
Websites that have or run the following applications should have https protection.
- Ecommerce websites
- Websites with Login zones (client login as well as admin logins zones)
- Websites with Contact Forms or other forms that collect user information
- Websites that offer downloads
What are the benefits to switching to https?
There are numerous benefits to switching from http to https including:
- A more secure website that is less vulnerable to attacks and protects your users information.
- Google looks favorable on websites that use https and will tent to rank them higher in search results.
- Your clients will feel more comfortable using your website
- It is good website/internet practice.
Is there a cost to getting an ssl certificate for my website and switching to https?
Yes, an ssl certificate would have to be purchased and put onto your website to make it secure. Depending on the type of encryption needed, the can cost between $60-$200 per year.
Most website just need the basic ssl for $60 per year.
There is also an initial fee for wrapping the new ssl onto your website. The price for this will vary depending on the size of your website and how much content or “urls’ need to be changed from “http” to secure “https”.
Is it mandatory that I secure my website?
Our answer to that would be yes. All website should be secure. However, if you run a basic website that does not collect user information and you are not concerned about your users seeing a not secure warning in their address bar then you would not need to get https protection. Though we would Highly recommend that you do.
All of our clients will be receiving emails over the next week with more information. If you have questions feel free to contact us : 920-723-1224
WordPress Development, Support & Training Services
WordPress continues to be the most popular website content management system on the market. It remains our go to choice for clients who want to make their own website updates easily.
Having spent many years not only developing WordPress websites, but also building custom WordPress applications and assisting clients world wide with their WordPress support needs, we have decided to launch our WordPress Development, Support & Training Services Division.
Our new WordPress division is designed to quickly handle all of your WordPress development, support & training needs. There is an easy to fill out form on our website where you can describe the WordPress issues that you are experiencing and also upload screen shots of the issue. Once you are a client you will also have access to our new customer portal where you can easily send us messages and use our support ticket system to keep track of your support requests. You will also have access to our custom support videos.
Click to go to our WordPress Development, Support & Training Services Page
What are Facebook Tracking Pixels and why you should be using them on your website.
Facebook tracking Pixels provide a very powerful way for you to build custom audiences for your Facebook ad campaigns and track how users interact with the content on your website.
What are Facebook Tracking Pixels?
There are many different types of Facebook Tracking Pixels and they all serve a specific purpose. Some are designed to simply track users on your website, others are designed to track users who go to specific pages of your website such as cart or checkout pages.
How do Facebook Tracking Pixels work?
When you put a Facebook Tracking Pixel on your website it sends back user data to your Facebook ad manager account. This is incredibly beneficial for your Facebook ad campaigns. Now you can specificity set your ads to target users who have been on your website.
Where the pixel is incredibly powerful is it lets you track and send ads to people who do specific things on your website such as fill out a form or go to the cart or checkout pages.
Say you want to create an ad for people who are very interested in your products. With the Facebook pixel installed on the cart and checkout pages you can now specifically target ads to users who have been on those pages. In the case of the eCommerce websites if you are getting a lot of abandons on the cart or checkout page you can send follow up ads and try to reconnect with those users again through targeted Facebook ads.
How to create a Facebook Tracking Pixel
In order to create a pixel you will need a Facebook account as well as an ads manager account.
Step 1 Go to your ads manger account
Step 2 Go to the Facebook Pixel Tab or Tools Tab
Step 3 Click on Create a Pixel
Step 4 Create a name for your pixel. You can only have one pixel per ad account, so choose a name that represents your business.
Step 5 Click the except terms box and then click Create Pixel
That is it, your Facebook pixel is created!
How to obtain your pixel code and put it on your website.
- Step 1 Go back to the Facebook pixel tab and click on actions and then View Pixel Code.
- Step 2 Copy the code and then proceed to your website.
Note: if you are unsure how to add custom code to your website send the code to your website admin or hire a web developer to help. Need help? Click here….
- Step 3 Add the pixel code to the head section of your website. The code should be on all pages that you want to track.
Types of pixel codes
There are two different types of code that you will be embedding into the head sections of your website pages.
The Pixel base code and the Event Code
The pixel base code has to be the same on all pages that you want to track. The event code can change depending on the type of content you want to track on that page.
- View Content
- Add to cart
- Add to wishlist
- Initiate checkout
- Add payment info
- Make Purchase
- Complete Registration
Now that the pixel code has been added to your website pages, the data will be sent back to your ads manager account where you can view the information and create targeted ads with it.
How to know if the pixels code is setup correctly on your website.
Facebook has created a special application called the Facebook Pixel Helper. When you have this installed in your browser you will be able to see if there are Facebook pixels installed on the web pages that you are browsing and if there are what types are being used. For more information on installing the Pixel Helper please click the link below. https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting
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Why you should be blogging in 2016
And tips on how to do it
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Blogs are one of the key tools for growing your business online and influencing potential clients to use your brand.
Blogs are also the easiest, most cost effective way to spread awareness and encourage engagement.
Blogs are essential for Search Engine Optimization
Every time you create a blog post you are adding new content to your website, this causes your web site to change, which causes the search engine spiders to crawl it again to note the changes. It leads to your website getting more traffic and essential inbound links.
Social media sharing of your blog posts is also very important as it creates inbounds links back to your website, which is essential for a successful SEO campaign.
Blogging regularly also keeps potential clients coming back to your website to see your latest blog posts as well as keeps them on the website longer, which increases your chances of them using your service.
Social Media and Blogs
As noted above social media also plays a huge roll in the successfulness of your blog. Social sharing of your blog will greatly increase the reach of your blog to potential clients. In the case of Facebook if potential clients like the content in your blog they will like and share it with their friends on Facebook which will greatly broaden your business reach to potential clients.
What type of content should I put on my blog?
This is one of the biggest questions that we are asked when it comes to blogging. And the answer is put content on your blog that is relevant to your business. Keep it simple, professional and keep the content high quality.
A short list of content that is excellent for blog posts:
- Case Studies
- Press Releases
If you are planning an event put up a post about that. If you’re a restaurant add a picture of your latest dish and write a paragraph or two talking about it. If you’re an auto mechanic you could write a blog post on why you need to do regular maintenance on your vehicle and provide a few tips.
You can also promote other businesses content on your blog page, make sure that they also share your content on theirs. You can greatly increase your brands together that way.
Be sure to always promote your services in your blog posts.[/vc_column_text][vc_empty_space height=”15px”][dt_vc_list]Some tips for a successful blog
- Have social sharing links on your blog.
- Use relevant imagery that tells a story.
- Blog on a consistent basis, say once per week.
- Turn off the comments. You have a business to run, you do not have time to moderate comment sections on your website.